[Harp-L] harmonica podcasting and ringtones

[randy singer <randy@xxxxxxxxxxxxxxx>]

i always knew the future for podcasting was strong.

The future has arrived!

I think all harmonica players should consider this marketing tool.

check it out here

http://www.jazzvideopodcasts.com/

you will find hendrik meurkins here as a great example.
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From: JAZZ PROMO SERVICES
Marketing Jazz Using New Media: Ringtones,
Podcasts and Video Sharing

Ringtones preview Sonny Rollins' upcoming CD, "Sonny, Please." Jazz  
Video Podcasts feature Joe Lovano and Billy Taylor. Videos that can  
be viewed and shared by anyone on the web. These are the new  
marketing strategies for Jazz artists.

Bret Primack, who produces websites for Rollins, Lovano, and Taylor,  
believes that "transportable digital media is proving to be an  
excellent vehicle for reaching the existing Jazz audience, and  
developing a new one. Artists who utilize these opportunities  
position themselves at the forefront of new technology and avoid  
getting left behind."

With a new Sonny Rollins recording due on his own Doxy Records later  
this year, Primack wanted to allow Sonny's global audience to preview  
the new recording, as well as empower them to viral market the music.

"When people download ringtones and play them for their friends, they  
are marketing agents," Primack explains. After Sonny completed his  
new CD, engineer Richard Corsello took four of Sonny's originals and  
created four very unique ringtones. When people hear these ringtones  
on telephones, they'll go to Sonny's site to hear more music, and  
there, they can sign up for his E-list."

Listen to a preview of Sonny Rollins new CD, "Sonny, Please" on his  
ringtone page:

http://sonnyrollins.com/sonnyrollins_ringtones.php

Primack's new website, Jazz Video Podcasts, features performances and  
interviews for free download. Joe Lovano's "Streets of Naples" is the  
current Podcast, and includes an overview of his career, and a Trio  
performance from 2004 in Madrid, Spain at the popular club, Calle 54.  
In addition to offering compelling content for the existing Jazz  
audience, Jazz Video Podcasts are produced with new listeners in  
mind. Each one is a mini documentary with biography and performance  
elements.

Check out Joe Lovano's Jazz Video Podcast, "Streets of Naples":
http://www.jazzvideopodcasts.com

Podcasting, Primack believes, "introduces Jazz to users looking for  
new video content. What makes Podcasting unique, as opposed to just  
offering files for download, is that artists can use Net syndication  
to deliver the programs directly to personal computers. The essence  
of Podcasting is to create content (audio or video) for an audience  
that wants to watch or listen when they want, where they want, and  
how they want."

In addition to the Video Podcasts, Primack is producing an audio  
Podcast for Billy Taylor, set to debut later this month. "I was  
introduced to Jazz back in the 60s, via Billy Taylor's radio show in  
New York. Now, Billy's using this new technology to produce radio  
programs available on demand. In essence, he has his own radio  
station, but now, its called a Podcast."

With video growing so dramatically on the web, Primack is also  
posting his Podcasts on YouTube.com, the video sharing site. "After  
each Podcast's two week run, I create and post a streaming version in  
Flash video, on each musician's website, as well as YouTube. Because  
Podcasts and their use are relatively new, posting podcasts in  
streaming format, as well, makes it possible for even more users to  
view. Permanent placement on YouTube also allows the individual  
Podcasts to be accessed via search engines, such as Google, and the  
new media search engine Singing Fish.

Primack also plans on posting his videos on Google Video, Yahoo  
Video, and every new site offering video sharing. "We're building a  
network here that has the potential to reach millions of people. Not  
everyone will become a Jazz listener, but even if a small percentage  
do, it will be significant. Jazz has been practically banned from  
American media. But now with the Internet, a lot more people have  
access to Jazz. The number of people watching Jazz Video Podcasts  
will only continue to grow."

To watch previous Jazz Video Podcasts, visit YouTube.com:

http://youtube.com/watch?v=oImECanKC0k <http://youtube.com/watch? 
v=oImECanKC0k>

For more information about Ringtones, Podcasts and Video Sharing,  
Contact:

Bret Primack
bret@xxxxxxxxxxxxxxxxxxxxx
(520) 903-1090