[Harp-L] Re: Jason Ricci review / writeup Rochester

["M. N." <mnessmith@xxxxxxxxxxx>]

BAT in Cincy writes:
"... a month or so ago I put a sample of some of Jason's live stuff in the 
hands of Frank DeBlase of
City Newspaper - he's a Blues writer / musician and had never heard of JR - 
and woulldn't you know it, he asked me for more info and did a nice little 
advance promo of Jason's show this upcoming wednesday."

================================

Guys, this is a VERY important lesson!

I've been involved in various facets of the print media for nearly 15 years, 
trust me on this: If you spoon feed info to music writers and editors, the 
odds of them writing about your band/gig/CD/etc. SKYROCKET!!! I cannot 
stress this enough. If you want to promote a gig of yours, track down any 
and all writers who might be inclined to cover it -- give them a CD, an info 
packet, PHOTOS ... anything you can. These folks love music but, in the end, 
laziness often rules the day (hey, they were out covering a gig last night 
and didn't get home till after 3, right?). So if, over their 11 a.m. 
"morning" coffee, they see on their desk a packet of info on your band 
complete with a couple nice pics -- voila! -- instant story. Gets their 
editor off their back, promos your gig, readers get a nice story ...... 
everyone's happy. But this starts with YOU. If you don't make the effort, 
readers get another lame story about the latest cheesy pop idol or 
cowboy-hatted "country" singer with capped teeth and a tanning-booth tan.
MN